Who We Are
Boreas Gear is a small independent outdoor gear company cultivated amid and inspired by the many talented fabricators, artisans, and designers of San Francisco’s Mission District. Boreas Gear crafts products that are functional representations of the thriving entrepreneurial city and the striking California landscape.
Since 2010, our small and dedicated team has created award-winning gear that is as dynamic and versatile as the outdoor enthusiasts who use them. We are committed to designing beautiful, practical, hardwearing gear to enable people to have the best possible experience outdoors, whether they are backpacking in Yosemite or sea kayaking along the Pacific coast. We think that the best designs come from time, testing, and concentration--something best done outside of the constraints of a big outdoor brand.
About the Brand
Boreas is a collaborative of outdoor industry folks with a shared vision for the future of outdoor equipment. We see an opportunity for better products, designed from the ground up, with styling, functionality and an attractive price, all built for users whose needs range from the city dweller's commute, a backpacker's trek into the mountains or seeking adventure around the globe.
Our designs themselves are clean, simple and unlike anything else in the industry. Developed by a team of designers with years of experience creating equipment for The North Face, Eddie Bauer/First Ascent and Jeremy Jones. Our first designs, The Lost Coast and Buttermilks multi-day packs are a refreshing combination of lightweight suspension and intelligent pack bag design in an era of heavily featured lookalikes. From our hidden daisy chains to the corrugated Z-Foam technology and abrasion lotus prints our designs are distinctively unique.