Back in the good old days, before some of us were born and before any of us were designing outdoor gear, REI and EMS were limited to a few bricks-and-mortar stores, The North Face was a little company that made tents and bags and most people spent time outdoors in order to shoot things. Thirty-five [...]

Pretty nifty animation, huh? We had to resort to this level of visual sophistication to show off our peek-a-boo daisy chains. They’re there when you need ‘em but tuck away neatly into the body of the pack when you don’t. It’s a little thing, but keeping the overall look of the pack clean and simple [...]

At our inaugural trade show this winter, we had a booth dedicated to works in progress. We weren’t really ready to show a spring line, so we showed up at the winter market to give everyone a sneak peak of what we were working on. One wall section was a collage dedicated to sketches, photographs [...]

Packs take a long time to get right. Even as we begin prototyping products for our Spring 2012 line, we’re finalizing the specifications for the five backpacks in our Fall 2011 line. Seeing as we had a wall full of pretty-complete-looking packs at January’s Outdoor Retailer trade show, you might wonder why we’re not done [...]