The white-board chicken-scratch pictured above is either notes from a group effort at defining our target users or secret plans for world domination. My money’s on the former since Nike and The North Face have already captured the world domination market. So who are we making stuff for, anyway. Here’s what we’re thinking. See if this [...]

Hello. Don’t mind us. We’re just designing packs over here. What are you doing here anyway? You couldn’t possibly have heard of us yet. I mean, we’re brand new. Well, now that you’re here, you might as well hear the whole story. We’re a bunch of outdoor industry veterans, some designers (yay!), some marketers (whatever) [...]