So I came upon a winning auction bid that I had placed for a night in Tahoe about two years ago. Little did I know that it expired in less than a week. So I packed my bag, my wife and fed the cats and got on the road. Here’s a little preview of our [...]
Friends in the Field: Our Buddy Will McElwain vs. The World
0 CommentsBoreans would love to be in their natural habitat at all times—the great outdoors. Instead we decided to build a company on principle, design, and functionality to keep you, our friend, out there longer. What can we say, we like you a lot. Over the next few months, we will bringing you stories from our [...]
Into the Wilderness: #1 Muir Woods
0 CommentsThe Boreas Team took a half day last Thursday to bring some of the gear out and about in Muir Woods. It was a beautiful day for a hike and we took full advantage of it. Getting out so late in the day, we only got the Lost Trail and the Ocean Trail in [...]
TEAM BOREAS DOES ORWM 2012
0 CommentsNow that all Boreans have returned to 2505 Mariposa Street safely and the dust has begun to settle from the OR madness, everything on the horizon for the upcoming months has us super amped. The Boreas Team received some incredible news while away in Utah. We are not allowed to reveal it to you yet, but let’s just [...]
A Word From Our Anders
5 CommentsI’m always trying to find new places to hike. I have countless memories of backpacking with my dad growing up. The images of backcountry hiking in Yosemite, Mammoth Lakes area, and countless other destinations are forever burned in my brain. I’ve done my best to keep it going in my pseudo-adult led life but with [...]
Panel loaders, top loaders, and hybrids too—Tae Presents Bag101 Part Deux
1 CommentWell, well, welcome back to the wonderful world of Boreas! It’s been pretty busy over here at Mariposa Street. With the holidays and New Year on the horizon we have had lots of work to do. Somehow, Tae still finds the time to teach the team in depth product and industry knowledge. “This stuff just [...]
The Team That Sews Together
0 CommentsYesterday morning, Boreas’ Creative Director—Tae— called the team down for an impromptu get-together on the first floor of our warehouse. He gathered us around one of the worktables and told us that we were all going to learn to sew. Um, awesome. We weren’t quite sure what to expect, but we listened eagerly as he laid it [...]
And We’re Back…
5 CommentsHello Interwebs! We have not been giving you the well-deserved attention you need because we have been growing! Boreas is growing in ideas and talent with every passing day and we want you to know—we did not forget about you! As the company grows, so does our office. New faces are popping up left and [...]
Boreas in Baja: Meet Alejandra
1 CommentOur friend Chris runs a conservation travel company in Mexico’s Baja peninsula. They combine ecotourism with conservation activities to create stewardship of natural resources and strengthen local communities and their economies. Alejandra is Education Coordinator for the RED Sustainable Travel project. The only thing she loves more than watching mangroves grow is travelling to rural [...]
What Should Design Do Anyway?
0 CommentsIt’s hardly the first time these have been written about online. Designer Dieter Rams, head of Braun’s design team for close to 40 years, had an iconic style that helped define the mid-20th-century aesthetic. He also had ten rules for good design. They’ve been detailed on a number of websites (we provide one at the [...]