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Boreas the Greek God / March 27, 2014
In historical relevance, Boreas was the Greek god of the cold north wind. He was often depicted as a winged bearded old man holding a conch shell and wearing a billowing cloak. One of four directional Anemoi (wind-gods). He was also the god of the winter, who swept down from the cold northern mountains of Thrake, chilling the air with his icy breath.
Tae Kim, our designer and founder grew up in Anchorage, Alaska and is heavily inspired by all things Alaskan. The northern lights was a common sighting and source of inspiration for Tae during his childhood. In 2010, using Aurora Borealis as a starting point, Tae explored Borealis, Boreal and Boreas as possible names finally settling on the ladder as a great moniker for his new technical gear start-up.